Hill Street Marketing is in the non-alcoholic beverage business. It was started back in 2008 with the initial idea of making a premium line of non-alcoholic beverages licensed under the charity, Mothers Against Drunk Driving (MADD), thus the name MADD Virgin Drinks. The product line includes red and white wine, a sparkling champagne-style Brut, Margaritas, Mojitos and the World’s First Alcohol-Free Craft Brewed Lager, which has won two gold medals so far in the US Open Beer Championships.
HSM then added a great regular beer called Designated Draft, that tastes just like beer with alcohol. Thirdly, HSM has partnered with another top charity, Best Buddies International, to create Best Buddies Bubbles, a children’s celebratory sparkling pure juice beverage. HSM products are now sold in over 5,000 stores and retail outlets.