Customer relationship management software serves as the central hub for many businesses. This goes for large corporations, as well as small startups and nonprofit organizations. With the right CRM solution, you’ll have the tools you need to build and grow relationships with customers. Customer relationship management software refers to a tool that helps businesses collect and manage information on customers and prospects. Today’s CRM solutions also empower organizations with the tools necessary to put that data to use.
But smaller businesses (1-200 employees by the Gartner Group definition) have unique needs when it comes to winning and nurturing customers. It’s important to find a CRM that meets those needs. Here are a few things to look for in the CRM solution you choose.