Customer relationship management software is a technology that powers a business’s everyday client and customer interactions. From small startups to large corporations, today’s CRM tools not only collect contact information, but they also provide the support necessary to put that data to use. As with every other type of business software, CRM solutions have gone to the cloud, with organizations opting for internet-based access rather than paying a large sum up front for software that has to be installed on every device.
Whether your business is just getting started or you’ve been around for a while, a cloud-based CRM can help you. But first it’s important to understand customer relationship management, as well as how a cloud-based solution can be the best option for your own business.