Goals — Every business has them, every member of the team has them. If you’re not sure why goals matter, then think on this quote from Tony Robbins, “Setting goals is the first step in turning the invisible into the visible.” Without goals, a business will never be able to reach towards new heights, but rather stay comfortable with whatever happens. It’s one thing to be “Hakuna Matata” with your daily life, but when it comes to your business, not worrying about reaching higher levels of sales or customer service can bury your business six feet under. So how can a CRM help you reach your goals?
5 Ways a CRM Can Help You Reach Your Business Goals
1. CRM’s can improve Customer Retention
We’ve discussed in greater detail how a CRM can enhance in-house customer service previously, but at a high-level, a CRM can help you reach customer retention goals. Using your CRM to track customer satisfaction and provide promotions allows you to uncover new/recurring revenue. I suggest leveraging features such as notes, activity history, and case management. These allow you to monitor the conversations that your sales and marketing teams have had with your existing customer, making it simple to provide solutions and promotions to increase their level of satisfaction. Considering it’s at least 50% easier to resell to your existing customers than sales prospects and 80% of your future profits come from your existing customers, leveraging your CRM to reach your customer retention goals is a must.
2. Create Better Marketing Campaigns
Based on Software Advice’s Top Marketing Automation Trends businesses are already realizing the impact that CRM software has for marketing. Whether it’s leveraging segmentation features to create cohorts of customer targets to improve the messaging of campaigns, or taking advantage of the opportunity pipeline and campaign reporting. A CRM can help you reach your business goals by giving you deeper insight into your customers. Your CRM provides you with a look at your opportunity pipeline, which you can correlate each opportunity to a specific marketing campaign. This lets you quickly see which campaigns are more likely to result into opportunities and ultimately sales. Fine-tuning your marketing campaigns in this manner provides the opportunity to increase ROI.
3. Increase Lead Quality
You can better reach your goals by using your CRM to improve lead quality. From both the marketing and sales departments, there should be a goal to increase lead quality for higher sales. Your CRM allows you to score leads and determine which actions are most statistically proven to lead to a sale. Using that data you can fast-track leads through the sales process to help you more efficiently reach your sales goals.
4. Make your Business more Efficient
Your CRM can improve your ability to hit goals by developing better workflows for all of your customer facing processes. Did your customer spot a bug that needs to be fixed? Boom. Your CRM lets you quickly route the bug, determine a resolution, and notify your customers of the resolution as efficiently as possible. Is a member of your sales team currently working a lead that was worked previously by a member managing a different territory? Pow. They can quickly view the entire history of the lead rather than having to play phone tag, or email several different team members to get the complete story. This helps with not just process workflow but also with process efficiency and time management. Your team will be able to spend more time on value-added activities and less time on communication blunders and lost/missing data.
5. Improve Sales Pipeline
Improving your sales pipeline through your CRM is a simple way to help you reach your goals. Overall, your company needs to reach revenue goals to succeed and a CRM helps you get there. Your sales pipeline gets a significant boost from a variety of areas. It’s a bit of a cop-out to include other sections of this list, but improving the lead quality directly helps to increase the pipeline, as well as all of the marketing campaign improvements, and business workflow improvements. Additionally, a CRM lets you segment lists by industry or lead score, enabling your sales team to focus their outbound efforts on specific niche industries. All of this, leads to a healthy and full pipeline.
Reach Your Goals with a CRM
A CRM is more than a piece of software, it’s a tool to help you reach your business and individual goals. Regardless of whether your main objectives are customer retention, improved sales, increase in inbound leads, or just decreasing wasted time, a CRM is your silver bullet.
How 1CRM Addresses the needs
Regardless of where your interests are, 1CRM is the leading choice of CRM for small and mid sized businesses. 1CRM includes all of the sales, marketing, customer service, project management, and order management features that you need to manage your entire business. This helps you further reach your goals by placing all of the pieces you need in a single platform. Don’t waste any more time looking for a CRM or business management solution take free trial of 1CRM now, and see why thousands of businesses are choosing it as their solution of choice.