8 Fall Marketing Ideas to Boost your Business
In this festive time of year, customers are looking for fun things to participate in. Pumpkin carving contests, limited edition products, and just something out of the usual to give them the warm and fuzzies. Here are a few ideas to help you put your business in the limelight this fall, and boost your sales!
#1 Instagram Photo Contest
Invite your customers to post pictures of themselves engaged in their favourite fall activities with a designated hashtag, for the chance to win a prize. If you can, incorporate your product too! Such as, 1CRM can be used anytime, anywhere. Customers could show themselves using 1CRM while out in a cafe sipping apple cider! Get creative 🙂 Choose a winner and re-gram their photo on your account with the details of the gift they won.
#2 Give Thanks in a Festive Way
Why host a regular sale when you could have the Thanksgiving Extravaganza? This beautiful time of year is the perfect excuse to add some warmth to your advertising. Your business can give Thanks to your customers by hosting a sale for a limited time! Add festive art to your newsletter (easy to do with Lead Guerrilla!) or if you have a physical location, dress it up a bit to draw attention to your sale.
#3 Collaborate with Other Businesses
Three heads are better than one! If your business has a physical location, team up with some other local businesses to hold a festive autumn weekend of sales and apple cider, maybe even a pumpkin carving contest! Not only will it be fun, but visitors will also hold onto the warm thoughts about your business, and hopefully take their wallet out on the day too.
#4 Celebrate Unusual Holidays
Some holidays seem like they were invented by social media, like International Coffee Day (October 1st), so why not celebrate it? Advertise that your customers can come in for a free cuppa joe! You can also just make up your own holiday. Run a bakery? Make way for International Apple Fritter Day!
#5 Get Charitable
As the seasons change, and the weather cools, it’s the perfect time to give back, and your customers feel warm and fuzzy by helping out too. Perhaps you could host a Thanksgiving Raffle. Customers buy tickets, and the money goes to a local charity, like the food bank! After all, money is more useful to them than 100 cans of creamed corn! The prize could be a gift card for your business, or a festive gift basket!
#6 Get your Pumpkin On
People love pumpkin everything this time of year! While you might not be creating Pumpkin spice lattes, you could slap a pumpkin on whatever you do have. Sell paint? Feature orange colors and give them festive names. Sell beer? Add a pumpkin version, because customers will all gravitate to festive options, whether they turn out delicious or not!
#7 Celebrate Halloween!
Show your humanity by dressing up with your employees for halloween and post it on social media. You could even post a poll and have your customers choose who had the best costume! If you have a bricks and mortar shop, sweeten up your customers by offering free candy on the day.
#8 Black Friday/Cyber Monday
While it’s the most popular sales day, customers are very likely to stop into your store or visit your website to see if you’ve got a sale going on. Don’t disappoint them! Make it very obvious that you have an awesome sale going on, and this is the best time to buy stuff from you!
We hope these ideas have your head swirling with possibilities for your business to participate in this festive season! Do you have anymore awesome ideas? Share them in the comments below!
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