Top Marketing Automation Buyer Trends of 2015

Software Advice, a review site for software applications, recently analyzed nearly 365 interactions with marketing automation software buyers to discover the top reasons for evaluating, the most requested features and most active buyer sizes and segments. Key findings are summarized below! Key Findings: Nearly all buyers (98 percent) are looking for dedicated marketing automation software for the first time,…

Alternative to SugarCRM

SugarCRM is a popular CRM choice for businesses looking for a cost-effective solution with name recognition. As one of the leaders in open-source software, SugarCRM gained a lot of popularity in the mid 2000’s, but development on it’s free community edition has been discontinued and their focus has been placed on their paid professional, enterprise…