Suzanne is an independent marketing consultant, in charge of product marketing at 1CRM Corp. Her responsibilities include web design and content, videos, social media, analytics, public relations, advertising, and the 1CRM Blog.
1CRM has a very useful Campaigns module which is most often used for Email Marketing Campaigns. The basics of a campaign are to – Define an email template to be sent out Define a target list of recipients – who may be Contacts, Leads, or Targets Define a campaign which pulls together the target list…
These days, the landing page of your website might as well be your store front window. What makes people come in and look around, and what makes others look, and then continue walking by. Here are a few things to consider when you are faced with a high bounce rate on your website… To begin,…
Running a small business can be expensive, and while implementing a CRM system saves you money in the long run, it may seem like a large expense at first. Here are a few ways to trim the cost of your CRM implementation. 1. Managers first The first users of your CRM system can be owners,…
With Version 7.5 soon to be released, those still using Version 6.x need to upgrade today! Support for version 6.x was discontinued some time ago, due to the age of the software. In order to continue receiving support and updates, all 6.x users need to upgrade to version 7.1 ASAP. Users remaining on versions older than…
As our world evolves, so do the needs of your business. To keep 1CRM at the hub of your business, we are working to integrate with other services that have become necessary for the running of your business. All of these integrations are currently available via 1crm.com or a partner of ours: GoToMeeting – GoToMeeting is a fantastic resource for holding a…
Tracking your lead sources is an important part of business. It provides insight into where you should focus your efforts, lets you track your ROI, and allows you to run an affiliate program. Customizing the lead source URLs allows you to easily see where your leads are coming from, and who to give credit for…
Are you busy or productive? Flipping through windows, or actually getting tasks completed? In today’s socially-connected world, there are alerts, pop-ups, and new must-see videos bombarding us all day long. While they’re all fun to follow-up on, we’re not getting much work accomplished in that time. Here is a list of our most effective productivity…
1CRM Opt-In Feature: Opting out of emails from someone sending you commercial emails is a familiar thing to most of us by now. But what is opting in? With new legislation in Canada July 1st, and due in several other countries shortly, tight restrictions are being placed on any business looking to send commercial emails.…
No one likes receiving unwanted messages. They clog up your inbox and take time out of your day. In response, the Canadian government is unveiling the most aggressive anti-spam legislation the world has ever seen. While this is great news for recipients, it’s bad news for business owners. Many will have to quickly adapt their marketing practices…
That’s right, 1CRM users can now integrate with the HubSpot inbound marketing software platform. HubSpot helps companies attract visitors, convert leads, and close customers. This integration brings the vital HubSpot data and features to 1CRM to help you automate your sales and marketing processes. 1CRM HubSpot Integration The benefits of integrating 1CRM with HubSpot include: Your Marketing team sends better qualified…