Suzanne is an independent marketing consultant, in charge of product marketing at 1CRM Corp. Her responsibilities include web design and content, videos, social media, analytics, public relations, advertising, and the 1CRM Blog.
Goals — Every business has them, every member of the team has them. If you’re not sure why goals matter, then think on this quote from Tony Robbins, “Setting goals is the first step in turning the invisible into the visible.” Without goals, a business will never be able to reach towards new heights, but…
Software Advice, a review site for software applications, recently analyzed nearly 365 interactions with marketing automation software buyers to discover the top reasons for evaluating, the most requested features and most active buyer sizes and segments. Key findings are summarized below! Key Findings: Nearly all buyers (98 percent) are looking for dedicated marketing automation software for the first time,…
Have you been looking for a CRM with Skype integration? You’re in luck because 1CRM includes Skype integration and a brand new call timer that automatically logs the duration of each call! This is especially helpful for booking hours, and also keeping track of time spent on support cases. After all, time is money in business. This tool enables…
When choosing a CRM system and during the CRM implementation it’s important to understand your areas of lead tracking, accounts, contacts, and opportunities. These areas represent the stages of your sales cycle and the people that are your targets for selling. Here are two examples of Tracking leads using CRM software: In the first example…
Does the thought of going into work on Monday morning fill you with dread? Would you give anything to just stay at home and somehow collect your paycheque anyways? You’re not alone! People all over feel different degrees of the Monday blues. While it may feel like an integral part of life, it doesn’t actually…
Implementing a CRM solution is a critical step in setting up your business for success. Having the right CRM system in place means your sales and marketing teams will be able to collaborate and work efficiently, and management will be able to have a clear view of the pipeline and current revenue. Collaboration is the…
Did you just spend thousands of dollars on a new and flashy CRM system, only to discover that it doesn’t solve the daily aches and pains that are holding your business back? You’re not alone. This happens all the time to businesses large and small – and it doesn’t have to. Why Do CRM Implementations…
If someone asked me what I do in my spare time, Netflix would definitely be on the top of that list. Netflix has singlehandedly created a service that destroys my productivity. No matter what the occasion, I can always find something to binge watch. If it’s close to Halloween, then I have all the slasher…
SugarCRM is a popular CRM choice for businesses looking for a cost-effective solution with name recognition. As one of the leaders in open-source software, SugarCRM gained a lot of popularity in the mid 2000’s, but development on it’s free community edition has been discontinued and their focus has been placed on their paid professional, enterprise…
Leads, Leads, Leads! As a salesperson your marketing team never seems to give you enough quality leads, and as a marketer your sales team is never doing enough with the leads you give them. Sales and marketing are completely symbiotic relationships as both rely on each other to reach their goals. It would seem fitting…