Software Advice, a review site for software applications, recently analyzed nearly 365 interactions with marketing automation software buyers to discover the top reasons for evaluating, the most requested features and most active buyer sizes and segments. Key findings are summarized below! Key Findings: Nearly all buyers (98 percent) are looking for dedicated marketing automation software for the first time,…
Have you been looking for a CRM with Skype integration? You’re in luck because 1CRM includes Skype integration and a brand new call timer that automatically logs the duration of each call! This is especially helpful for booking hours, and also keeping track of time spent on support cases. After all, time is money in business. This tool enables…
When choosing a CRM system and during the CRM implementation it’s important to understand your areas of lead tracking, accounts, contacts, and opportunities. These areas represent the stages of your sales cycle and the people that are your targets for selling. Here are two examples of Tracking leads using CRM software: In the first example…
Leads, Leads, Leads! As a salesperson your marketing team never seems to give you enough quality leads, and as a marketer your sales team is never doing enough with the leads you give them. Sales and marketing are completely symbiotic relationships as both rely on each other to reach their goals. It would seem fitting…
During this exciting week at CeBIT 2015, 1CRM has released version 7.7! With more white space and a splash of colour, 1CRM 7.7 is the new fresh face of the CRM marketplace. And the changes aren’t just skin deep – there are many new and exciting features to help you grow your business and save…
When it comes to small business CRM every business required different features. However, there is a core set of features that small businesses should make sure that CRMs include to make sure that the solution you choose will work for you now and in the future. The last thing you want to have to deal…
Most of the time when people talk about CRM software it’s from the perspective as a sales and marketing tool. However, CRM software can also enhance in-house customer service. When it comes to not only winning business, but also providing your customers with exceptional service, a CRM solution can be a valuable tool. With an…
In this first of two articles, we look at the features and functions of a CRM that are specific to small business requirements. In the next installment we’ll look at small business CRM needs that are less technical but at least as important, such as ease of use and affordability. Customer Relationship Management (CRM) implementations that resembled CRM as we…
1CRM has a very useful Campaigns module which is most often used for Email Marketing Campaigns. The basics of a campaign are to – Define an email template to be sent out Define a target list of recipients – who may be Contacts, Leads, or Targets Define a campaign which pulls together the target list…
Tracking your lead sources is an important part of business. It provides insight into where you should focus your efforts, lets you track your ROI, and allows you to run an affiliate program. Customizing the lead source URLs allows you to easily see where your leads are coming from, and who to give credit for…